Prema Ishq Kadhal Review

prema-ishq-kadhal-reviewBOTTOM LINE
Good attempt but lacks depth.

138 Minutes, “A” certified.


What is the film about?
The film is a modern take on the love stories that caters to the likes of urban audience. Three different couples that involve the likes of a Rockstar, a Playboy and an Assistant director, are shown in the film all of which culminate into a climax.

How are the performances?
Barring few people most of the film consists of newcomers. Harshavardhan Rane who has already done few films is fine and so is Vishnu Vardhan. The rest (Vithika, Shreemukhi, Ritu, Harish) fit the characters they play and put up a decent show. They don’t ruin the proceedings and that is a big plus. The casting department needs to be given huge thumbs up.

Prema Ishq Kadhal review
How is Pavan Saddineni’s direction?
Pawan Sadineni has directed quite a few short films and the experience seems to have come in handy making a film. Although there is a hangover of the short films, at times the dialogues tend to get into that mode, but on the whole he has maintained minimum required cinema standards. It helps that he has a good music to aid him which masks some of the flaws. Leaving the technicality aside, the director like any other in his field falters in the second half when things get tedious and repetitive. Overall what works for the film is its freshness in the theme selected. The humour generated through regular colloquial activities is what makes the film tick.

Prema Ishq Kadhal review
How are the production values for this small film?
It’s a small film with low budget but in never gives that cheap low grade vide thanks to the cinematography. Also the production design is a major asset for the film. The locations and set up used give the film a better vibe which is in tune with the script and the characters. Showing a narrative consistency between characters and its surroundings or set up is something that many small movies miss and hence we decided to point it out.

Prema Ishq Kadhal Review
Music and other departments?
Music for the film has been composed by Shravan and he has done a very good job with it and also on the background score which adds mood to the film and maintains it through out. Cinematography is fine as well by Kathik and it’s his cinematography along with the background score that provide the film its mood and enhance the impact of what otherwise could have been a big bore. Dialogues are fine at times but overall they still need to be fine tuned for proper cinematic experience.

Prema Ishq Kadhal review
Fresh stories.
Humour integrated into story.

Drags in second half.
Lack of cinematic feel.

Prema Ishq Kadhal review
What about its box office prospects?
The film will find some appreciation among a small segment of audience. However this appreciation would be limited and so will be its box office performance. Films like these needs time to grow with a consistent promotion, in the current situation there is a no time to grow and hence the film would find it hard to sustain.

Did I enjoy it?
In parts.

Will you recommend it?
Yes but with lots of apprehension.

Reviewed by Siddhartha

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