Prashant Kishor is the Talk of Indian Politics right now after the Sensational Victory of YSR Congress in Andhra Pradesh. West Bengal Chief Minister Mamata Banerjee signed him the last week to battle BJP which is trying to establish its foothold in her state which will go to elections in 2021.
Prashant Kishor’s I-PAC works on the overhauling of the Promotional Strategy of a Party across the media and also hits the Opposite Party with some tactics so that they decline. But the underlying motto in I-PAC’s working style is to break the coteries around politicians who insulate their leaders from the ground realities.
Politicians especially those in Power get busy either with their party management or with governance and often ill-advised by their yes-men. They finally end up losing touch with the public pulse and are compelled to do mistakes. This has happened with Jagan in 2014 elections and he lost the election by a narrow margin.
I-PAC team concentrates on collecting as much as Data as possible and interpolates what the data says to the mood of the public. They will unleash campaigns to enhance the image of the leader they are working for and at the same time to create the public perception against the Opposite Parties. Political Opportunities will also decide the effectiveness of Prashant Kishor’s Work. Hence it works in Andhra Pradesh but failed in Uttar Pradesh Assembly Elections previously.