Social media played an important role in YSR Congress’s victory in 2019. But then, TDP had realized the importance of Social media after the defeat and has shifted focus on to that space.
TDP supporters in particular took Social media very seriously and giving their everything for the last three years. They were able to push YSR Congress on to the back foot.
Realizing the damage, Jagan Mohan Reddy engaged Prashant Kishor’s I-PAC once again and is now also strengthening the party’s social media wing.
Government Advisor, Sajjala Rama Krishna Reddy who is playing a crucial role in the Government was rumored to be the Lead of the Social Media strategy. But then, there is a change of plan now.
Sajjala Rama Krishna Reddy’s son, Sajjala Bhargava Reddy will be leading YSR Congress’s Social Media teams for 2024 Election Campaign.