With the election fever catching up with the political parties and their respective supporters the focus is now on what strategies these parties are adapting to appeal to people, the neutral voters especially to translate to votes. And in this regard, if we see in AP, TDP is outdoing all other parties and the reach of TDP ads are reaching much more than YSRCP, Jana Sena or even the BJP. TDP ads have been directed by Boyapati and are much better than the party’s in 2014.
They are doing very well with a high view count. Meanwhile, surprisingly there isn’t much noise from YSRCP ads except Sakshi Media. One wonders if there is a blanket media ban on the party or if media is under some pressure to not telecast their ads.
However, if this is a strategic avoidance due to Jagan’s overconfidence then it could backfire badly on the party’s prospects. It is noteworthy that its only because of some smart advertising which helped in reach of the TDP’s manifesto into people, TDP fared well as compared to YSRCP despite many surveys giving the Jagan-led party advantage.
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