Legendary Media Baron Ramoji Rao has turned 84 today. Ramoji Rao is known to be the most influential media entrepreneur in the country thanks to the Eenadu Group. His Eenadu Newspaper is the largest circulated Telugu daily for several years. One more notable contribution of Eenadu is its patronage to Telugu literature. Eenadu Newspaper and TV channels are known for their unadulterated promotion of the language, unlike other media houses that were mixing the language with English.
His ETV has a wide bouquet of channels catering to several languages in the country. The ETV Network runs so deep touching the grassroots level issues. The best example of this is the recent Bihar elections. When the National media channels were struggling to report the seat counting, ETV accurately reported the trend way ahead of any other channels thanks to its ground-level network.
No wonder the channels of ETV are influential in other state politics as well. Any politician in the country is one phone call away to Ramoji Rao for that very reason. The other businesses in the Ramoji Group like Priya Foods, Ushakiran Movies, and the Ramoji Film City are also very successful. Ramoji Film City has become the hub of film shootings for all the industries across the country in the COVID-era.
It may be the only film studio to have ample facilities for shooting long with boarding and lodging amenities for large film crews helping them to maintain the bio-bubbles even if they need to shoot for months together. In 2016, he was honored with the Padma Vibhushan, India’s second-highest civilian honor, for his contributions to journalism, literature, and education. We join our readers in wishing the media baron happiness, prosperity, and health for the rest of his life in the service of the motherland.
