Andhra Pradesh Chief Minister Chandrababu Naidu the other day rolled out an App ‘AP CM Connect’ developed by Microsoft. The public can air their grievances through this AP and they will be monitored directly by the Chief Minister and Chief Minister’s Office.
But then, Chandrababu missed a big trick here. No matter how efficient CM and the CMO do their job in solving the problems of the people, everything will be between the complainant and the CMO. It will take a very long time for the good work to spread.
In Politics, Good Work should always be complimented by Good Publicity which will translate into votes later on. Telangana IT Minister KTR whose age is only equal to the Political Experience of Chandrababu realized it better than the AP Chief Minister.
KTR turned his Twitter account into a grievance cell and as soon as he solves a problem no matter how simple and small it is, he immediately gets a lot of Publicity through the Retweets. In fact, this Twitter strategy is the foundation for KTR’s success today. Chandrababu or his son, Lokesh should realize this faster the better.