Ajith’s Aarambham was a decent hit in Tamil Nadu. The movie is going to be dubbed in to Telugu as ‘Aata Aarambham’ and will be hitting the screens this month end. Ajith used to have a decent market in AP once
but he never really focused here. While the younger heros rigourously market their films in AP, Ajith rarely comes here. His films were bought by small producers here and the films did not get good promotion or release. As a result, Ajith movies were always considered as B grade in trade.
And one more major mistake is that the late release of films. Either the talk of Tamil movie or the piracy from there is affecting the Telugu version performance at box office. You can see a very good print of Aarambham with video footage from Tamil version and audio recorded from Telugu version in theaters. Lets see if Aata Aarambham defies all these odds and emerge as winner!
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