There is a sudden urge for actors to sing and this is happening across all south film industries. With Pawan Kalyan singing a song in his upcoming film Attarintiki Daredi, there is definitely some amount of craze associated with actors turning singers.
Recently, actors such as Nikhil, Swati, Nithiin, Manchu Vishnu turned singers in their respective films. While most of them are singing out of sheer love for the experience, some are taking up the interest seriously.
Industry experts believe if actors turn singers it really adds weightage to their films. The music of the film in particular receives lot of attention and people look forward to their stars listening as well.