Icon StAAr Allu Arjun‘s Pushpa has come as a surprise hit in the Hindi markets. The Hindi Rights holder, Goldmines initially were reluctant to release the film in theaters and they were keen only on Digital and Satellite release.
Allu Arjun‘s team and Mythri had to pressurize them to go for the theatrical release taking the risk for themselves. Finally, the movie released and brought huge profits for Goldmines. The movie is a Blockbuster in theaters and Amazon Prime Video bagged the Hindi version for a Premium.
Now, Goldmines are trying to milk Allu Arjun’s craze in an unethical way. They are releasing Allu Arjun’s Ala Vaikuntapurramuloo dubbed version in theaters as Republic Day Special. It is unethical because the movie is already being remade in Hindi as Shezada.
Allu Aravind is also a partner in the remake project. That is unfair to the remake producers and also to the audience to some extent. Wonder who are the partners in this idea?