Every second film in Telugu nowadays features the voice of a top or known star. Some of the most popular voice overs actors today are Mahesh Babu, Jagapathi Babu, Nani and Allari Naresh. If you’re wondering what’s the reason behind this, then please understand that it’s one of the effective steps of aggressive marketing. Remember how effective was Amitabh Bachchan’s voice in Lagaan that it actually served as a strong narrative.
But it’s not always star power that can do justice to the voice over in a film. It also depends on the voice of a star whether his or her voice can actually draw audiences. Secondly, it shouldn’t merely appear as a marketing step to woo audiences but should actually help in bringing about difference in the overall narrative. For instance, Mahesh Babu’s voice in Jalsa made a lot of difference and audiences thoroughly enjoyed it. That’s the power of voice overs when used appropriately to create an impact.
While Nani will be lending voice for D for Dopidi, Allari Naresh has been roped in to lend voice for Venkatadri Express starring Sundeep Kishan. It is being rumored that Balayya-starrer Legend will also feature a voice over of a top artist.