Bollywood’s next hope is Hrithik Roshan and Saif Ali Khan’s Vikram Vedha which is gearing up for a September 30th release. Directed by Pushkar–Gayathri, the film is an official remake of the cult Tamil thriller with the same title.
Though the film’s release date is nearing, the team is seen taking its own sweet time to promote the film aggressively which is clearly affecting the advance sales of the film, especially overseas.
Reports suggest that Vikram Vedha has pre-sales of less than $40K from 340+ locations which is shockingly low for a Hrithik Roshan starrer. His films are known to do roaring business in the overseas market.
The Tamil audience will anyhow be more interested in watching Ponniyin Selvan-1 and skip Vikram Vedha. The Telugu audience also seems to be more interested in PS-1 mostly because it looks grand and is a better option for a cinematic experience than Vikram Vedha which is just another remake.
It all depends on the Hindi audience now which also seems to be exhausted after spending for Brahmastra and not showing much excitement for Vikram Vedha.
As per the trade reports, Vikram Vedha will be released on 29th September across the US with all-day premieres. In the North belt, the film is slated to hit the silver screens on massive screens.