Vijay Deverakonda's Toofan Hits Social Media Like A Storm! Vijay Deverakonda is the most happening hero out there on social media with a massive following across the country. Today, the star took social media by storm by adding ‘TOOFAN’ to his name on all social media handles creating a stir.

Social media is abuzz with discussions and debates about what could be this TOOFAN. Some fans expected it to be the title of his next film after Liger. Some even went on to speculate if it is going to be the star’s OTT debut. Hashtags like #TOOFAN, #VijayDeverakonda, etc were trending on all social media platforms.

Later, it was revealed that it was a well-crafted campaign to unveil Thums Up’s Latest Promotional Campaign with Vijay Deverakonda as its face. A visual of Vijay holding Thums Up bottle. – ‘Soft Drink Kaadu, idi Toofan.’ surfaced on all fan pages of Vijay Deverakonda and became viral.

The campaign teaser – “Toofan Aane Waala Hai” is out later. Thums Up always had Sensational and happening stars endorsing it and it is now, Vijay Deverakonda. The campaign to reveal this has created a stir on social media and grabbed maximum eyeballs.