Thums_Up_Vijay_DevarakondaThe announcement of Vijay Deverakonda‘s Thums Up ‘Toofan’ campaign on Monday has taken social media by storm. The campaign’s creatives – the image and the campaign teaser drove fans and the common audience crazy and kept the social media ringing all day.

Now, the beverages brand has unveiled the actual advertisement video. The video ticks all boxes of a perfect advertisement. It shows Vijay in a rugged manly look and amazing styling just like how the fans like. The entire setup and the action and stunts are superbly composed and executed in Rowdy’s style.

The quality (visuals, music, etc) feels like we are watching a film. The final punch is the visuals of Vijay staring with a sharp look through his messy hair and delivering the campaign punchline ‘Soft Drink Kaadu Thammudu Toofan’ in his style oozing attitude.

It is a perfect advertisement for Thums Up ‘Soft Drink Kaadu, idi Toofan’ campaign. And it is going to be another day of Toofan on social media.