It is becoming increasingly common for Tollywood stars to promote other heroes’ films. But the trend is getting a wee bit overboard as a few Tollywood heroes are excessively promoting others films.
For instance, if we take a look at Vijay Deverakonda‘s Twitter timeline, almost every other post of his is related to other heroes’ films. Even fans might have to wonder if this is Vijay’s Twitter handle or a free PR handle.
The fact that 5 out of the last 10 tweets from Vijay Deverakonda’s Twitter handle are related to other films proves the same. Now, Vijay is set to promote another film again by unveiling some of its promotional content on the 12th of this month. He is doing it for Puri Jagannadh.
A similar thing is happening with the social media handles of Mahesh Babu and Prabhas. Close to 80% of their social media timeline is loaded with content that is not related to their films. Prabhas, on his Facebook handle, used to share promotional material of random small-time films, just for obligation purposes.
While it is good to see Tollywood stars encouraging other films, they should keep a cap on it. They have so many followers waiting to catch content related to their films, and not PR stuff.