In the past, Vijay Deverakonda has gone way overboard promoting his films. It makes one think that there is practically no promotion for World Famous Lover. However, the star has picked up the promotional activity at just the right time. It is not as crazy as before but is nonetheless enough to generate noise.
The back to back pre-release functions and a unique event in trademark Vijay Deverakonda style is drawing attention. It also helps that World Famous Lover releases on Valentine’s Day (February 14). There is enough curiosity generated in the movie. Blockbuster audio would have helped it a great deal, but here they have to settle with the trailer and promotional activities of the star.
Kranthi Madhav directs World Famous Lover. He has in the past, delivered a likeable and successful movie Malli Malli Idi Rani Roju. If he is able to present a similar output for the current buzz, World Famous Lover could break the unsuccessful run at the box office, post the Sankranthi festivities.
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