Allu Aravind has initially brought in Vijay Deverakonda to lift his online digital platform Aha but that promo couldn’t lift OTT platform and this time, according to the buzz, he is bringing in his son Allu Arjun and director Trivikram Srinivas.
If this is true, we have to wait and see if this blockbuster combo would give his Aha the mush needed push. Allu Aravind has been trying hard to push his latest Telugu OTT platform which has been into the game a little bit late.
Big players like Amazon Prime captured the regional market including Telugu, already. Aha has a very limited choice for its subscribers which makes digital watchers think twice before subscribing to the only Telugu OTT Aha.
The OTT platform claimed that it would only be streaming Telugu content exclusively for Telugu audiences. Naturally, the reach would be limited and even the content is expected to be limited.
Only some exciting stuff in the future may improve Aha chances at attracting subscribers. Meanwhile, if a promo with Allu Arjun and Trivikram has been planned, then, it must be ensured that they have something promising.
