In general, movie makers promote their movie after the completion or in the midway of shooting but the makers of Tamannah and Ajay Devagan starer Himmatwala are going to promote their movie right from the pooja launch of the movie. The pooja launch of the movie is all set to go live on YouTube. Audience can catch the action live in the comfort of their own home now on August 22.

This is the first time that Youtube is being used by anyone in India for such an event. The event will be held coming Wednesday at 1 pm, at the iconic Ramoji Studios in Hyderabad.