Can any one guess which is the most publicized movie in the recent times? It is Mahesh Babu’s Dookudu. In fact, calling the movie as the most publicized film in the last 2-3 decades will not be an exaggeration. The makers have spent money which is greater than the budgets of many small movies for promoting the movie. In fact, that aggressive promotion helped the movie very much.
Now, 14 Reels Entertainments, the brains behind that promotion strategy are coming back with their second project, 1-Nenokkadine and the publicity budget this time is going to be double than that of Dookudu. They have already chalked out separate plans for Print, Electronic, Web and Outdoor media. Interestingly, It is Mahesh Babu who is going to be second time beneficial with their super planning and aggressive marketing.