The latest buzz in the Tollywood film industry is about actor Mahesh Babu whose film ‘1- Nenokkadine’ is being bought by Eros at the whopping amount of 72 crores. This is astonishing because no film in the southern industry has ever received that high a price. The actor has been given the name “the stamina of Telugu Cinema” ever since. While the Tollywood film industry has until now refused to accept the ‘corporate’ style of working, it seems that this might change it.
The ‘corporate’ style is already very popular in the Hindi film industry and recently the Tamil Film industry also embraced it. And now is the time for Tollywood. The recent successes in Tollywood and films like ‘Attarintiki Daredi’ have paved the way for corporates to come to the Telugu Film industry and invest in on hefty deals.