It looks like Tollywood is going more glam than ever. And it is not just the leading ladies of the industry who are going haute; the Telugu film industry is leaving no stone unturned to make its heroes more and more stylish looking and is spending a major part of the budget to make this happen.

Case in point is Actor NTR Jr’s whose real life style statement might be lacking but is sporting a Swarovski jacket worth `10 lakh in his forthcoming film. Aside from NTR Jr, actor Nani too will appear in his new film sporting two Swarovski-encrusted ensembles. The film in question is titled Paisa. A sum of 4.5 lakhs has been spent on the clothing items. The stylist of the film Maddy stated that when the briefing from Krishna Vamsi gave the image of a stylish leading man in lavish costumes, he immediately thought of crystal-encrusted clothes, since the crystals glitter like diamonds. Bunny is also sporting a stylish look for his upcoming film Iddarammayilatho.