The Telugu film industry has been hit by an unimaginable crisis in the form of Corona. Like never before after its inception, the industry went through severe turbulent times and theaters are opening after around ten months. Sai Dharam Tej’s Solo Brathuke So Better is the first release for Tollywood which will see the light on December 25th as Christmas Special.
As the movie releases, some theaters were permanently shut while some are still unsure of their future. The movie is going to release with 50% occupancy and the reception for the film will decide the fate of the industry as several movies are lined up for Sankranthi. It is time for the industry to set aside all the differences and stand up to the film.
It is not like we see this as this compound film and that compound film. Each and every star should promote the film and instill courage in the audience to come to the theater and watch the film. The team has taken a big risk skipping the easy route of OTT release and it needs support for the sake of the industry’s future.
Megastar Chiranjeevi had posted a tweet in support of the film. The support should come across all the camps. The numbers of Solo Brathuke So Better will decide the future of the movies which are ready for release. If the movie fails more films will take the OTT route and the trade will further perish threatening the existence of many.
— Chiranjeevi Konidela (@KChiruTweets) December 23, 2020
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