If all things were fine and going per schedule, we would have had much more promotional material from Acharya. After all, it would be less than three weeks away from release.
But, that is not the case, and Acharya is postponed. It means the planned promotional content, if ready, is always in danger of a leak. It is here that Acharya needs to be more careful right now than ever. The makers need to be alert in this long unplanned break.
A tiny bit of a second single from Acharya has leaked online. The song goes with the lyric ‘Neelambari’. The title should be an easy giveaway. It is a highly energetic, romantic number featuring Ram Charan and Pooja Hegde.
After ‘Laahe Laahe’, which has slowly but steadily made a mark, mainly due to its catchy lyrics, the second single must get a unanimously positive response. We have to see if that is the case when the entire original song is out. It won’t be anytime sooner, as Acharya is reportedly postponed to August.
Mani Sharma provides the music. Acharya is the biggest movie from the senior music director in his comeback. A hit album will further enhance his appeal among the younger lot.
Koratala Siva directs Acharya. It is his fifth film after Mirchi, Srimanthudu, Janatha Garage and Bharat Ane Nenu. Everyone is looking to see if he can continue the extraordinary success streak. With stars like Chiranjeevi and Charan in place, Acharya does manage to make a strong case of maintaining the success.
