Tollywood heartthrob Vijay Deverakonda has set his sight on the pan-India market with Liger. While he is yet to enter the elite list of stars in Tollywood, he is making moves to greatly expand his market not just in the domestic but also in the pan-India market.
Vijay’s last film – World Famous Lover which released back in 2020 was a disaster. But that is having little to no effect on the stardom he is currently enjoying.
His tier-2 counterparts, Naga Chaitanya, Nani, Ram, and others are nowhere close to the stardom he currently enjoys.
Now, it is heard that Vijay has onboarded a stellar ad campaign. He will be the new face of a popular brand starting very soon and the stage is set for the same.
In terms of craze and brand endorsements, Vijay Deverakonda has left his tier-2 contemporaries in the dust. As it appears, other tier-2 Tollywood heroes should be envious of Vijay.