The first promotional video song from RRR album, ‘Dosthi’ released earlier today. As far as the audio goes, Dosthi scores well, but when it comes to the video, the song underwhelms big time.
Emphasizing solely on the five singers who rendered their vocals for the song didn’t make for a compelling watch. Instead, the makers could have added working stills featuring the lead actors, Ram Charan and Jr NTR.
While the whole anticipation is surrounding Charan and Tarak, forging lip-sync visuals of the singers who crooned the song isn’t the brightest of ideas. The viewers would have liked to catch a glimpse of Jr NTR and Ram Charan but they are served a completely different dish altogether.
The ending shots, featuring Charan and Tarak had garnered a tremendous response and the video would have made for a far more captivating watch had there been more such content right from the outset.
Regardless, the song has clocked close to 10 million views on digital platforms and that speaks volumes about the anticipation surrounding RRR. The onus is now on Rajamouli and team RRR to come up with promotional material that has repeat value and has what it takes to keep the viewers drooling about the film.
