We are hours away from the release of Naga Shaurya’s Varudu Kaavalenu. Sithara Entertainments headed by Suryadevara Naga Vamsi which is one of the most active banners in the industry right now is bankrolling the film and they have showed the World how to promote a small film. Like no other film in recent times, Varudu Kaavalenu has got three big events.
They had the Trailer launch event, Sangeeth event, and the Pre-release event and all of them have been attended by big stars (Rana, Pooja Hegde, and Allu Arjun) as Chief Guests. The presence of the big stars besides promotional content appealing family audience, the movie has managed to make decent buzz.
The team was doing rounds to TV channel studios and gave multiple interviews to the TV and Print media. The Channels were flooded with Special Programs and Trailers. So much of activity, positive promotions, and the presence of stars means every media house is bombarded with some content or the other about the movie.
We are talking about a small film here and this is unprecedented for Naga Shaurya. Maybe that is the difference a passionate production house can make to a film. That should be a text book case for others. Now that the promotions are super good, we will have to see how they translate into openings tomorrow.
