Now Suriya is the brand ambassador of the domestic handset brand in india, Intex. Intex Technologies has roped in Tamil/Telugu actor Suriya to represent its brand in Tamil Nadu . The contract between the actor and the company is for two years. Suriya would be seen in the advertisements of Intex.
The reason for selecting Suriya is his iconic image as youth star in Tamil Nadu says the Director of the company. The company is focusing to rope in different brand ambassadors to cater to the demands of different regional markets in the country thus improve its brand.
Suriya too feels proud to be associated with an Indian brand which is going great guns in the market. Though the company sells variety of items, it’s main focus is on the mobile market. The investments from the company are going to increase and hence roping in strong brand ambassadors would enliven their promotions to maximum.