Supreme starring Sai Dharam Tej has got good talk on its opening day but ever since its has been plagued to run comfortably at box office. The reason for this is competition.
First the film had to contend with 24 at the ticket counter. Finally it overcame the competition in its second weekend and had a fabulous run in second week overall. Just when things were looking rosy it had the huge Brahmotsavam challenge. Supreme fell big time on the release day of the biggie but from the next day it has picked up again.
Supreme has now bounced back again and is continuing from its glorious run in the second week. It has already crossed the 20 Cr mark worldwide and is the highest grossing film of Sai Dharam Tej. The next target is getting 20 Cr in the two Telugu states which it looks all set to achieve.