The facet of the scenario in South Indian Film Industry has been changing when our stars and filmmakers have been exploring the pan-India perspectives. Needless to say, Baahubali and Prabhas’ pan-India stardom has opened up the options for South stars.
Naturally, they are trying to build their own brands that would connect them to the Bollywood audiences in the Hindi belt. South Indian big stars are building their brand with endorsements and social media presence.
So, here comes the role of talent management agencies that help stars to build their image through brand endorsements and social media presence.
Actually speaking, and also according to the experts, our South stars can command equal to any Bollywood star, like Rs. 2-4 crores per day for an association.
This trend is going to be consistent as subjects that cater to pan-Indian audiences have increased. Experts see this change as a big thing and looks like, it’s time Bollywood makes sufficient space for talent from South.
