Telugu film market had undergone several changes in the recent years. The market of Telugu films almost got doubled and tripled too. Even there is a significant change in the tastes of audience here. However, the sentiments of film makers and fans remain the same. It is known to many fans who follow films closely that Siva Parvathi theater in Kukatpally region of Hyderabad is considered unlucky for films. Fans believe that the movie which get released in that particular theater fail miserably at the box office.
There are several examples to justify their belief and at the same time, there are several instances they are proved wrong. However due to the pressure of fans, the makers of big star films begin to screen their movies from the second day in the theater. Recently, Attartiniki Daredi released on the day 1 in that theater and went on to become industry hit but still fans of Mahesh Babu and Ram Charan are forcing their producers to avoid the movie on Day 1 for their 1-Nenokkadine and Yevadu. Yes, Some things never change!