A big film is always used in wide variety of ways but for the first time we will see things of promotion being taken to new high courtesy the magnum opus of SS Rajamouli, Baahubali. So how are the small films going to benefit from it?
It is through the audio launch that few small and upcoming films are going to take the advantage, according to sources. The audio launch of the film as we know is an exclusively given to a network Tv5 at a never before heard price and this network is now busy making deals so as to recover its huge investment.
As part of that recovery, Tv5 is apparently tying up with some upcoming small films. These films will be promoted extensively during the live audio launch of the film Baahubali. And since it’s an exclusive event the makers of these films are hoping that the focus and target would be direct on the movie going audience.
So don’t be surprised coming Sunday when you see lots of bombardment from small films during the audio release of Baahubali. It’s all part of promotions and what better occasion to do it with the mother of all big budget film’s first theatrical and audio launch.