One by one our actors are realizing the fakeness of endorsing fairness brands. After Abhay Deol’s furious attack on actors endorsing the fairness brands, it’s Shriya Saran who voiced her opinion on the matter. She did really make sense.
Shriya had once been the face of the fairness brand, Fair & Lovely and she is now the one who isn’t happy with herself for being the promoter of such a brand which objectifies the colour of our skins. She is also not happy for endorsing the cool drink brand Coco Cola.
Hope, more actors take up the oath against endorsing fairness brands. In the recent times, there emerged fairness brands for men and women. Pathetically, these products are endorsed by big names like Shahrukh Khan and John Abraham.