Director Shankar is a huge brand and his latest film I has proved that and how. Despite all the negativity surrounding the film it has now entered the 100 Cr share club proving the might of the director.
This 100 Cr also happens to be the unique record of the director too. So far all the films that have crossed this mark in South Indian industry, all Tamil films due to their vast overseas market, have been with hit talks. I is the only film that has crossed this mark in spite of the immense disappointment and negativity on the film ever since its release.
Has the holidays helped it, surely. However holidays or not the phenomenal openings and the follow up run show the kind of hold Shankar has on audience. No wonder the director is the most sought after by all the stars.