robo-2-0-first-look-launch-mumbai-rajinikanth-akshay-kumar-director-shankarDirector Shankar is said to be planning a grand scale event in Mumbai for the launch of the fist look of Rajinikanth’s upcoming sci-fi movie ‘2.0’. It’s quite evident that the bigwigs of Bollywood would be attendance for this big event.

As ‘2.0’ is the costliest movie made till date in India, the producer of the movie wants to give it a wider exposure and hence this costliest event to promote the movie in Bollywood circles. This planning of Lyca Productions is almost similar to Rajamouli‘s planning for ‘Baahubali, The Conclusion’.

To get maximum exposure in National media, Rajamouli launched the first look of the sequel in Mumbai at Mumbai Film Festival. Following the same strategy, Rajinikanth’s movie makers are also targeting National media and Bollywood market. So, it’s going to be a grand event in not only Bollywood but also in Indian Cinema for sure.