Sarkaru Vaari Paata sets a new bench markWhen multiple films are clashing at the box office, it is imperative to create positive momentum. In this area, Superstar Mahesh Babu’s Sarkaru Vaari Paata is way ahead of the competition.

Right from the announcement of the first look and its revelation, the fans have been on a rampage. No wonder it has become the most liked and re-tweeted first look poster on Twitter.

Not only in the online world, but the fans are also unstoppable, even offline. As soon as the poster came out, celebrations were seen across many locations in the Telugu states. Key chains, bike stickers, small posters etc., were made and shared in no time.

Quite contrasting to it was the situation when the poser of Prabhas’ Radhe Shyam came out. It didn’t meet with similar enthusiasm. In fact, there has been a long gap for a new Prabhas film when compared to Mahesh Babu. Still, no celebrations were seen.

As far as Pawan Kalyan’s movie is considered, it doesn’t have a first look yet, so nothing is happening on that front as of now. It will be interesting to see the reaction when it arrives. Buzz is that it would be out for Independence Day.

All these will eventually not mean much compared to the content, but they are essential in building momentum. It results in the creation of hype, and the ‘hype’ escalates the openings. So, one shouldn’t take things lightly, especially in this digital age where everything is used for promotion.