Three straight films and one Telugu dubbed movie are out for this Sankranthi in the theatres and the clear is undoubtedly Ravi Teja’s ‘Krack‘. The other two straight Telugu releases were Ram Pothneni’s ‘RED” and Bellamkonda Sai Srinivas’ ‘Alludu Adhurs’.
Coming after a blockbuster like ‘iSmart Shankar’, ‘RED’ was expected to make the most out of the festival advantage. However, it turned out to be a bad remake of Tamil original thriller ‘Thadam’. No doubt, it’s going to have a tough time at the box-office going by the content delivered.
‘Alludu Adhurs’ was never in the league with high expectations and the movie also didn’t spring any surprises. So, it’s a dud without any debate. ‘Krack’ is running with good word of mouth and Ravi Teja who was in the worst phase of his career has got a breather. With superb word of mouth, the movie is going strong at the box-office.
On the other hand, ‘Master’ is doing well and gradually increasing the market of the star in the Telugu states. Vijay’s market is growing well in the Telugu states and this movie has cemented his position further. Going by the reception for this movie, we understand that Telugu audiences have accepted him, well.