Well, there might be a crore or two difference, but Saaho is right up there along with Baahubali 2 when it comes to the pre-release business for Telugu film in Telugu states. The demand for the rights has hit the roof post the release of the theatrical trailer.
Needless to say, the impact of the trailer is tremendous on the increased frenzy on the rights of Saaho. In the areas where the makers have decided to sell the distribution rights, the prices quoted are massive and bigger than Baahubali 2.
Saaho is the first release of Rebel Star Prabhas after Baahubali 2. It is also a significant reason for the interest among the buyers. They also are aware that there will be never before heard hires for the movie, which is also making them to go ahead and take the risk.
The total Telugu rights are valued at a little above 120 Cr. It means Saaho has to cross the non-Baahubali highest collection worldwide from the two Telugu states alone to break even. It is going to be that enormous a task.
But, that is how the expectations are on Saaho, and it is the reason why it is seen as a game-changer for the Telugu film industry. Sujeeth of Run Raja Run fame directs Saaho. Rebel Star Prabhas pairs up with Shraddha Kapoor in the action entertainer. The UV Creations production hits screens worldwide on August 30th.
