While we don’t know the exact reason behind the cancellation of the premieres, the buzz is that RRR’s distributors have decided against the paid premieres prospect. Instead, they are said to have gone for the early shows proposal, as a part of which, RRR’s shows will start from 4 AM on 25 March.
Fans were excited about the paid premieres idea and trade analysts predicted that the prospect of premieres will boost RRR’s theatrical revenues in the twin Telugu states. However, the latest developments imply that there will be no paid premieres for the film.
Meanwhile, team RRR is gearing up for the whirlwind promotional campaign now. Rajamouli, Ram Charan, and Jr NTR will be touring several major cities across India in the next 4-5 days and promote the film.