The makers and distributors of Seethamma Vaktilo Sirimalle Chettu are trying their level best to add the traditional tinge to the movie release. Unlike other movies, they are targeting female and family audiences for the festive season. Venkatesh and Mahesh are two strongest crowd pullers of this section audience and to cash this further, few distributors are planning to hold Rangoli competitions for Sankranthi at the theaters playing SVSC. They feel this will keep the audience interested and will also add up to the publicity of the movie.
The movie is all set for a record release on January 11th. Srikanth Addala is the director of SVSC, the family entertainer casting Samantha and Anjali as the leading ladies and Prakash Raj, Jayasudha, Brahmanandam et al in prominent roles. Mickey J. Meyer composed the musical scores while KV Guhan is cranking the camera.