Bhaiyya is the Malayalam dubbing version of Ram Charan’s Sankranthi release Yevadu. This dubbed version slated to release simultaneously was delayed due to lack of screens then. Now after some gap the distributors have released the film yesterday in good number of theaters all over Kerala. And much to the delight of the distributors the film seems to have opened decently if not great according to the trade sources.

Ram Charan himself is gaining prominence in the Kerala market but presence of Allu Arjun too in the film have done the trick this time feel the trade. Allu Arjun is a big name among the non Kerala actors in Kerala film industry and he has developed a good following of his own. His following is showing a positive rubbing on Charan’s dubbed films as well and this time with both of them coming together in a single film, the effect has enhanced. One has to wait and see if the film sustains in the coming days to be declared a success.