Rajamouli has the unique style of building tremendous hype over his films with absolutely nothing spent on the media promotions just like he did for Baahubali. His most important tool to promote his projects has been the social media which is the no charge platform for his films.
Now that his next after the magnum opus, Baahubali has gone on floors, the director started off with his spell of luring the audience showing the tits and bits from the making of the film. He just released the making of the first shot of RRR that clapped the scene between Ram Charan and NTR. As he shouted the magic word “action” in the video at the camera, people waited to expect a glimpse of the heroes looks.
But, nah, it is Rajamouli and he keeps it that way. It like the peek a boo effect that keeps the audience waiting for the updates no matter how long the film may take to appear on screens. While the others can’t even think of this as a promotion with the special budget allocated for promotions, it is only Rajamouli who brings multi-fold publicity with zero budget for print, electronic or web media.
