Sensational director SS Rajamouli is making the biggest and costliest movie ever in the history of Tollywood called Baahubali. The project needs no special mention and neither does it’s cast because every small detail regarding it is being followed with great enthusiasm. The makers too on their part must be commended for making this possible as they have been the ones taking the initiative in this regard from the beginning. The reason for the makers going through this grind is of course a simple one and mentioned at the very outset – the big budget.
Baahubali when it went onto sets went with the reputation of being the costliest movie ever going to get made in Telugu cinema. The movie has completed some part of its shoot and the makers in their analysis have realized that the cost is only going to get increased from their initial estimate. This has made them realize again that they need to be more aggressive with their marketing to get back such an amount and it is for this, sources say, the director has come up with a new master plan.
The film as we know is going to get released in multiple languages like Tamil and Hindi. While the brand Rajamouli has developed for him post Magadheera and Eega might be necessary for the film to make it big in Tamil it might not be so for Hindi version. Similarly it wouldn’t hurt having another popular brand in the film along with Rajamouli, wouldn’t it? This is where Prabhas comes into picture.
Director SS Rajamouli and the team at Baahubali is looking at developing brand Prabhas nationally so that he too becomes a known face by the time the film hits the screens. Keeping this in mind they are looking at suitable brands for the actor to endorse.
What we would like to know from our readers is, do you think this strategy could work like the makers are expecting it to. Do you also think Prabhas could make an impression on national level like Mahesh, if he does get a chance to endorse a brand nationally. Share us your thoughts below.
