Pricing A Problem for New Telugu OTT Platform?

Pricing-A-Problem-for-Allu-Aravind's-AhaGeetha Arts Digital Platform, Aha which went live recently claims to have 100% Telugu Web Series and Movies. However, the platform is not appealing to Overseas users as of now. The subscription of Aha $7.99 per month / $69.99 per year. This is super costly for this only Telugu platform.

Moreover, while big OTT Platforms like Amazon Prime Video and Netflix give a free trial, Aha does not have one. So, the OTT app does not excite the US audience much as of now. Aha currently has old classics of Geetha Arts. Recently, Nikhil’s Arjun Suravaram and Karthi’s Thambi have released as well.

Aha is now available on Google Playstore for free and the IOS edition is yet to be launched. It is interesting to note that they have launched a new company ‘Arha Media & Broadcasting Private Limited’ to enter the digital space. Arha is the daughter of Allu Arjun.

Buzz is that Business Tycoons – Matrix Prasad and My Home Rameshwara Rao are associated in this Project.



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