Usually, it will be business as usual in Telugu Film Industry even after disasters but looks like the monstrous debacle of Agnyaathavaasi had some effect after all. The business is happening; however, some thought seems to be put into it rather than just making the highest bid.
It can be seen best with the business of Stylish Star Allu Arjun’s next Naa Peru Surya. Despite back to back successful films and knowing very well Allu Arjun’s potential of “minimum-guarantee”, the business is done at reasonable levels. Distributors seem to be looking at both the genre of the movie and competition in mind, which is a good sign.
A debutant as the director, and Naa Peru Surya not being an out and out mass film are factors enough, but the biggies competition too is brought into the equation while acquiring the movie. Among the three Telugu big star movies of the summer, it is getting the lowest business. But, if Naa Peru Surya draws good talk, it could be the most profitable venture for all people involved.
