The promotions and visibility of Sai Dharam Tej’s new film in the direction of Maruthi are on track now. However, exactly two weeks back, it wasn’t the case. So, what made the difference?
It all changed with the arrival of the theatrical trailer. Prati Roju Pandaage gained buzz and started the momentum from that point. Today, thirteen days later, it looks like the Sai Dharam Tej and Maruthi film will take the lead among the various releases on December 20th. The trailer played such a key role in bringing attention to it.
Now we have two biggies coming ahead. They are Sarileru Neekevvaru and Ala Vaikunthapurramulo. The movies are already carrying good buzz. While the songs are doing the trick for Ala Vaikunthapurramulo, it is the teaser that worked for Sarileru Neekevvaru. They are enough for superb openings. But, the question is which of these will get that extra push through the last round of promotions, centred on the theatrical trailer?
We have mentioned it time, and again, the difference between superb (a given for a star hero), fabulous and record-breaking openings for a star comes due to the combo, audio and finally the trailer (combined with the publicity). Sarileru Neekevvaru and Ala Vaikunthapurramulo have matched so far. The weak aspects have negated the strong ones of the respective movies.
The crucial final phase after all the buildup has arrived for Sarileru Neekevvaru and Ala Vaikunthapurramulo. Let’s see what the Superstar Mahesh Babu and Stylish Star Allu Arjun camp have in store. The theatrical trailers of both the movies are likely to be out by New Year or in the first few days of the New Year.