Following the third wave, the mindset of movie-goers has changed drastically. Audiences are willing to watch only big event films and the ones that garner a super positive response. They are bluntly rejecting films with poor content, regardless of the star cast. Ticket pricing is another major factor that is coming into play here.
Incidentally, Bhushan Kumar, who is producing Prabhas‘s Adipurush has come up with a strange comment of sorts.
“Adipurush is made on Rs 500 crore budget. So, we will try to optimize the demand for the film by going ahead with blockbuster pricing. We know people will come to see it irrespective of pricing as it is a one-off it’s kind event cinema and there is only limited capacity”, the producer said.
The common opinion on social media now is that Adipurush’s producer is far away from reality. “Is he seeing what happened with Bollywood big films like 83, Jersey, Bachchan Pandey, and others? They struggled to recover even part of the investment. Audiences are not desperate to watch theatrical releases anymore. At this time, going for blockbuster pricing is as strange as it can get. Irrational ticket pricing is the recipe to disaster for any film now,” a netizen commented.
