South Indian cinema is ruling the roost now. This is clearly evident if have a look at the new strategy of top brands. Several top brands across the country are now seeing south stars as the right candidates to be projected as their endorsers.
The likes of Mahesh Babu, Allu Arjun, and Ram Charan have bagged multiple brands in the recent past. They are now operating as endorsers for top brands and are pocketing big bucks for the same.
But if there is one Telugu hero who got it horribly wrong, it would be Prabhas. His wrong move at the worst possible time cost him dearly.
After Baahubali, Prabhas was the most discussed name in Indian cinema. He even signed a deal with Mahindra, a car manufacturing company. This ad video event viral.
But just when South cinema turned up the gas and South stars entered the big league, Prabhas went out of form. He delivered Saaho and Radhe Shyam. He lost a chunk of the fame. So, he appears to have lost the interest of top brands.
But there’s more to look forward to as two promising films Adipurush and Salaar head for release.