With Aamir Khan starring in a film, the promotional strategies of the film scaling new heights is no breaking news. He is adept at conceiving different ideas which seem to be out of the box many times. The almost nude first look poster is one such idea which brought instant craze to Aamir Khan’s upcoming movie PK.
Here is another idea by the team of PK. Aamir Khan alongwith his heroine and director Rajkumar Hirani launched an official mobile game at Reliance Digital Store in Mumbai. Aamir Khan’s avatar, transistor and his trumphet (musical instrument) made way into this game. This game brings alive the adventurous world of PK, the world audience are going to experience from 19th December onwards.
These days promotions are happening mostly on the superhit reality shows on television. Interestingly Aamir’s team hasn’t concentrated on such promotions and has totally taken a different route by going to places and mingling with commoners. Till date, the intelligent promotions concentrated to attract audiences by making them to think. As the film’s release is nearing, mobile game plan is to bring the film closer to the kids even opine cine observers.