Nandamuri BalakrishnaOn Wednesday, Nandamuri Balakrishna launched a Jewellers store in Vijayawada in a grand event. He has been signed as the brand ambassador for Vega Jewelers and VegaSri Gold and Diamonds.

A new showroom was inaugurated by Balayya on Nandamuri Road, Vijayawada. A few pics from the event are being circulated on social media.

In one of the pics, an elderly woman is seen hugging Balakrishna tightly and crying with happiness. It seems she didn’t want to let him go and was showering her motherly love on him.

Of late, Balakrishna has become people’s man. He still has that aura surrounding him, but his image has changed from an angry, temperamental man to a humble, loving person. He seems so relaxed and easy even with so much crowd around him. He has become accessible to the common man like never before.

Previously there wasn’t much fan following among ladies from Balakrishna, but now many ladies have turned into his fans. Not only that, but he also became the brand ambassador for a female jewelry brand.

Balakrishna has indeed come a long way!