Pawan Kalyan starrer Atharintiki Daredi is continuing to set the records even after it’s out of the theaters. The film was telecasted for the first time for Sankranthi festival few days ago in a leading channel and it is said to have recorded the best TRP’s for the channel in the past few years. The other films which recorded the best rating for the channel in the recent past were films like Eega and Mirchi. The telecast of the film had happened exactly a week after the completion of 100 days of the film.
Incidentally Pawan Kalyan’s another film Gabbar Singh on its first telecast got great TRP’s for the channel that had bought its rights. This has been one of the major reasons why the satellite of the star is always very high. He ensures great TRP’s to the channel that acquire it and makes it a profitable acquisition. There is a already a heavy bidding going on for the rights of his next release Gabbar Singh 2 even though the film’s cast and crew aren’t confirmed as now.