OTT Impact: Chiru & Pawan Kalyan's Crucial Market Lost?As we had reported earlier, the Telugu population in the USA is ever so accustomed to OTT viewing now. Consequently, forthcoming Telugu films will have to offer fresh and promising content as gone are the days when star hero films would enter the profits zone even with middling content. 

However, mega brothers Chiranjeevi and Pawan Kalyan appear to be least bothered about the paradigm as they are setting up one remake after another. They aren’t batting an eye to the requirements of USA Telugu audience.

For instance, Bheemla Nayak, which almost entirely banked on Pawan Kalyan’s star power made around $2 million in the opening weekend itself. But it ended up making only $2.4 million in the full run in the USA. The decisive reason for the same is the fact that Bheemla Nayak is a remake. 

A sizeable portion of the Telugu might have already watched Ayyappanum Koshiyum and they could have stayed away from the Telugu remake – Bheemla Nayak. A few other might have simply felt that watching a remake is not worth the time and resources. 

Incidentally, both Chiru and Pawan have a remake-heavy lineup now. Chiru is working on the remakes of Lucifer (Godfather) and Vedhalam (Bholaa Shankar). Both of Pawan’s previous outings Vakeel Saab and Bheemla Nayak were remakes and he now looks set to take the Telugu remake of Tamil film Vinodhaya Sitham onto the floors. 

Vinodhaya Sitham has very little to no commercial appeal. The common opinion is that this film doesn’t suit Pawan’s image. 

“We can watch other language films on OTT at the comfort of our homes. What is the point in going to cinema halls to watch the exact same content with a different cast again?” a netizen commented. Well, Pawan and Chiru might have a tough time answering this question, given their immediate line up of remakes.